Every few days I take a look at what hits brought people to my resume. I seem to get quite a few from people who are looking for developers in Singapore but since Singapore is only a incidental word on my original resume I removed it so that in future I wouldn't attract those kind of searches. I will continue getting hits for Singapore while that version that contains it remains in Google's cache though.
While pondering my referer log contents, I was reminded that some people dynamically highlight the words that were used in the search that hit their page and that lead me think that I could actually show a different resume based on the search term used to find it. I.e. show more detailed information if they searched for say "database" or "dbcs" that might not be relevent to the casual browser.
This may be going to far but if someone searches for "C++" or "Singapore", both of which I am not really interested in, I could divert the requestor to another page explaining more about my feelings on the search term. I guess that would be pretty spooky though...